Design portfolio by
People-centric design informed by data
I'm Jason Heyburgh, aka Mr Shibumi, a Cape Town based Product Designer.
Shibumi(n) A form of Japanese aesthetics known for elegant simplicity, beautiful imperfection and effortless effectiveness.
I'm a dynamic "tech nerd" with a growth mindset that loves coming up with innovative solutions to complex problems.
With a background in marketing and the service industry; my design, planning and strategic process is highly user-centric. I love to learn, and this is evident in my continual drive to study new technology. So when I’m not researching UX methodology, I am testing the latest front-end tools in interaction design and conceptualising how AI can improve product utility and usability.
My current nest is Black Swan Data, a global data science company disrupting traditional CPG market research using predictive analytics. I am the senior Product Designer working across our SAAS platform and internal software tools.
Although I can confidently own the entire design process, my strengths lie in the following areas:
My intrigue of culture and human behavior pushes me to continuously ask why. And my analytical thinking allows me to ask the right questions and find insights in both qualitative and quantitative data.
My strategic mindset and ability to disseminate large amounts of data allows me to easily translate complex enterpise architecture into simple, intuitive user interactions that meet business objectives.
With a strong foundation of front-end development, I am able to bridge the gap between design and development. This allows me to lead consistent design management and ideate new concepts quickly and iteratively.
Increase healthcare worker signups by removing the barriers to entry.
Provision Twisits® & emails to clients while monitoring progress for different samples.
A new, scalable system for scoring hierarchies linked to scorable components.
Data & Behavioural science
Navigating and booking multi-day tour packages in Southern Africa.
Travel & Tourism
German & Brazilian market
A centralized system to automate & streamline the TEFL application process.
South African teachers
Kid Catsle Recruitment